Data Enhancement Gender Coding Identify male/female for proper salutation or targeting. SmartMail can apply a gender code to each record based on a person's first name in order to properly personalize a mail merge letter (Example: "Dear Mr. Jones" or "Dear Ms. Smith"). In the case of unidentifiable names (e.g. Pat), we can suggest alternative salutations for your project such as "Dear Pat Jones" or Dear Friend". Send us your feedback.